Slimcoach offers clients weight loss coaching and personal training, individually-tailored and packed with motivational tips, nutrition advice, inspiration and support. Slimcoach was created by Liz Sheppard-Jones, a life coach who has lost over 10 stones, and Adam Porter Blake, former Director of the Institute of Optimum Nutrition and a personal trainer with 18 years experience. Using our unique Psychology of Success, we calculate each client's energy requirement from food, set a safe weight loss level and offer interactive exercises to help clients take control over their eating and bodyweight, lose fat and gain fitness in a positive and enjoyable way.